Information Flow is Your Lifeblood

• Do you have the information flow that enables you to answer the hard questions about what your customers and partners think about your products and services, what markets you are losing and why, and what your real competitive edge is?
• Do your information systems simply crunch numbers in the back room or help to directly solve customer problems?
• Is important data culled only for special onetime use, or can employees get access to it on a daily basis?
• Make a list of the most actionable questions about your business. Does your information system provide the data to answer them?